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Judea

   

        Hello, I am a Singapore-based design strategist working across practice and policy, where I intersect graphic design epistemology with systems change. With this approach, I work with organisations to design visual reasoning tools that facilitate, organise, and generate new thought, giving form to the logics underlying their decision-making processes and power structures within. In making these legible, systems become transparent, common ground is forged, and new imaginaries can begin. 
        Over the past eight years, I have had the privilege to work with organisations across Singapore and London, bringing systems design into government, institutions and brands. Coming this fall, I will be pursuing an MSc in Cultural Economics in Rotterdam, investigating alternative value models for the creative sector (particularly in design). If my work resonates with you, let’s connect and collaborate!




INFO
Singapore 
juuuuuuds@gmail.com
@hey__juds


PRACTICE -> Policy and programme design
-> Strategy and systems mapping
-> Branding and graphic design


EXPERIENCE


2021–Present DesignSingapore Council, Singapore
Senior Manager (Strategy)
Manager (Industry)
Assistant Manager (Industry)

2019 — 2021The Merry Men Works, SingaporeLead Designer (Exhibitions)
2017 — 2021Independent Designer-Researcher Brand Researcher, ByAlex (UK)
Brand Strategist, SkinLibrary (UK)
Design Researcher, Southwark Council (UK)
Design Manager, D&AD (UK)
Exhibition Designer, various shows (SG/UK)

2016Interbrand, Singapore
Brand Design & Strategy

2015Red Dot Design Museum, Singapore
Curation & Graphic Design


EDUCATION

2025
    Royal College of Art
    Executive Education
Curating Contemporary Art and Design

2016–2019
    University of the Arts London
London College of Communication
BA (Hons) Design Management and Cultures

2012–2015
    Temasek Polytechnic
    School of Design 
Diploma in Communication Design



SELECTED WORKS


2025–2026Design 2035 Masterplan
Research and Strategy for DesignSingapore
2022–2024 Good Design Research
Programme Design for DesignSingapore

    2022Design Futures Forum
    Assistant Curator to Paola Antonelli
    2021SINGAPO人
    Exhibition Branding and Design for Singapore Chinese Cultural Centre



    Full curriculum vitae available upon request.